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Principles of Marketing

Author Felina C. Young
Category Filipiniana
ISBN 7686
Edition 5th
Publisher Rex Book Store
Year 2008
File Name book_6a0099f0e584f1.64739584.docx
Summary:

this book essentially presents the practicality and importance of knowing the principles of marketing. It is light and enjoyable reading. Its primary objective is to provide the students with the essentials of marketing such that they are able to process a workable marketing knowledge that will prepare them in any business endeavor.

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