Principles of Marketing
| Author |
Felina C. Young |
| Category |
Filipiniana |
| ISBN |
7686 |
| Edition |
5th |
| Publisher |
Rex Book Store |
| Year |
2008 |
| File Name |
book_6a0099f0e584f1.64739584.docx |
Summary:
this book essentially presents the practicality and importance of knowing the principles of marketing. It is light and enjoyable reading. Its primary objective is to provide the students with the essentials of marketing such that they are able to process a workable marketing knowledge that will prepare them in any business endeavor.