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Principles of Marketing

Author Roberto G. Medina
Category Filipiniana
ISBN 5188
Edition 5th
Publisher Rex Book Store
Year 2003
File Name book_6a009ab068b223.28412047.docx
Summary:

This book provides an additional purchasing alternative to students of marketing. Among the fourteen chapters, special topics on International Marketing, Marketing and Society, and Service and Nonbusiness Marketing are included.

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