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Strategic Market Segmentation
| Author | DR. Ned Roberto, Ph D |
| Category | Filipiniana |
| ISBN | 9899 |
| Edition | 2nd |
| Publisher | Philip Kotler |
| Year | 2002 |
| File Name | book_6a009c34e0afb7.16197566.docx |
Summary:
They were psychological, sociological, social psychological and anthropological data on consumers belonging to the different SEC segments. The data on the issue of SEC validity while mentioned here and there in this book are contained in their full details in a separate book on this subject.
They were psychological, sociological, social psychological and anthropological data on consumers belonging to the different SEC segments. The data on the issue of SEC validity while mentioned here and there in this book are contained in their full details in a separate book on this subject.
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