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Marketing Management in the Philippines setting
| Author | Edgar P. Delval |
| Category | Filipiniana |
| ISBN | 4628 |
| Edition | |
| Publisher | |
| Year | 2000 |
| File Name | book_6a009cf1e73587.58661546.docx |
Summary:
This book grew out of a felt need for a marketing management book relevant to Philippine conditions. Books on marketing management by American authors, while excellently written for the American market, do not ring true when used in Filipino classrooms.
This book grew out of a felt need for a marketing management book relevant to Philippine conditions. Books on marketing management by American authors, while excellently written for the American market, do not ring true when used in Filipino classrooms.
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