Summary:

There were also corporate cultural divides present. Ford viewed Mazda as longstanding in terms of technical competence but it came up short with being market savvy. Mazda, on the other hand, saw many of Ford products as technically ‘inferior.’ In 1990, Mazda engineers flew to Michigan to inspect the Navajo, a two-door version of its Explorer SUV. The Japanese plastered the Navajo with 400 triangular, color-coded stickers citing specific complaints and recommendations.