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Fundamentals of Business Marketing Research
| Author | Reid, Plank |
| Category | References Collection |
| ISBN | 6201 |
| Edition | 1st |
| Publisher | Godwill Publishing House |
| Year | 2003 |
| File Name | book_6a00ad208b7082.14106626.docx |
Summary:
A comprehensive look at the literature of the business marketing area over the past twenty-five years. All areas under the general model of business marketing are examined in depth with an eye toward future research and implications for business marketing practice.
A comprehensive look at the literature of the business marketing area over the past twenty-five years. All areas under the general model of business marketing are examined in depth with an eye toward future research and implications for business marketing practice.
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