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Strategic Market Segmentation
Strategic Market Segmentation
Author: DR. Ned Roberto, Ph D
Publication details: Philip Kotler (2002)
Subject / Category: 658.8
ISBN: 9899
Location / Call Number: N/A
Accession No.: N/A
Copies: 1 available / 1 total
Summary: They were psychological, sociological, social psychological and anthropological data on consumers belonging to the different SEC segments. The data on the issue of SEC validity while mentioned here and there in this book are contained in their full details in a separate book on this subject.
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