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Fundamentals of Business Marketing Research
Fundamentals of Business Marketing Research
Author: Reid, Plank
Publication details: N/A
Subject / Category: References
ISBN: N/A
Location / Call Number: N/A
Accession No.: N/A
Copies: 1 available / 1 total
Summary: No summary available.
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Fundamentals of Business Marketing Research
Fundamentals of Business Marketing Research
Author: Reid, Plank
Publication details: Godwill Publishing House (2003)
Subject / Category: References Collection
ISBN: 6201
Location / Call Number: N/A
Accession No.: N/A
Copies: 1 available / 1 total
Summary: A comprehensive look at the literature of the business marketing area over the past twenty-five years. All areas under the general model of business marketing are examined in depth with an eye toward future research and implications for business marketing practice.
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